Indigo Digital Processing began as an idea after a conversation with a librarian who was having issues packaging and processing non-print media items for circulation. When a library wants to circulate music, video, or spoken word audio, they frequently run into an issue with the product packaging not being strong enough to take the abuse of continual circulation. It falls apart over time and the library has to re-order the product or re-do their packaging.
What We Found
In order for an item to be shelf-ready a library vendor (think warehouse) has to hand apply spine labels, barcodes, property labels and various other labels to the original retail graphics in what is a very labor intensive process. Sometimes the labels are applied incorrectly. At the time before our solution, the retail graphics are typically cut-down with utility knives and manually placed into vinyl cases. Maintaining quality control was an issue for library vendors.
What We Did
The Indigo solution is to repackage the non-print media into hard cases that can survive the rigors of today’s libraries and digitally reprint the retail graphics with customized labels and stickers in an on-demand color print process. Because the Indigo Software applies the “labeling”, the product is right every time and the “stickers” are always in the right place. Indigo’s digital print process has become a library standard that is requested by name in bids and quotes across the country. Our software is found at the warehouses of the biggest names in the library industry.
How It Worked
By identifying an opportunity with a library client, we identified a process problem in the library vendors, all of whom were struggling with the same issues. We built a solution and approached the whole industry with a faster process that cost less money and improved quality.
What we Learned
The world is filled with processes, some which are optimized, some which are not. We look for places we can apply software solutions and technology to speed business processes.